Privacy Policy

Last updated: February 12, 2026

DirektLabel ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").

Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide

  • Scan Data: When you scan ingredient labels, we process the image locally on your device to extract text. The extracted text is sent to our AI service for analysis.
  • Saved Scans: If you choose to save scans to your history, this data is stored locally on your device.
  • Preferences: Your app settings and preferences (such as ingredient alerts) are stored locally on your device.
  • Subscription Information: If you subscribe to DirektLabel Pro, payment processing is handled by Google Play. We receive confirmation of your subscription status but do not have access to your payment details.

1.2 Information Collected Automatically

  • Device Information: We may collect device type, operating system version, and unique device identifiers for analytics and troubleshooting purposes.
  • Usage Data: We collect anonymous usage statistics such as feature usage and app performance metrics to improve our service.
  • Advertising Data: For free users, our advertising partners (Google AdMob) may collect data to serve personalized ads. See Section 4 for more details.

2. How We Use Your Information

We use the information we collect to:

  • Provide and maintain the App's core functionality (ingredient scanning and analysis)
  • Process and analyze ingredient labels using AI technology
  • Store your scan history and preferences locally on your device
  • Process subscription purchases through Google Play
  • Display advertisements to free users
  • Improve and optimize the App's performance and features
  • Respond to customer support requests
  • Comply with legal obligations

3. Third-Party Services

We use the following third-party services:

3.1 Google Gemini AI

We use Google's Gemini AI to analyze ingredient lists. When you scan a label, the extracted text is sent to Google's servers for processing. Google's use of this data is governed by their Privacy Policy.

3.2 Google ML Kit

We use Google ML Kit for on-device text recognition (OCR). This processing occurs entirely on your device, and no image data is sent to external servers for OCR purposes.

3.3 Google Play Billing

Subscription purchases are processed through Google Play. We do not collect or store your payment information. Please refer to Google's Privacy Policy for information on how they handle payment data.

3.4 Google AdMob

For free users, we display advertisements through Google AdMob. AdMob may collect and use data for personalized advertising. You can opt out of personalized ads in your device settings. For more information, see Google's Advertising Policy.

4. Advertising

The free version of DirektLabel displays advertisements provided by Google AdMob. These ads may be personalized based on:

  • Your device's advertising identifier
  • Your general location (based on IP address)
  • Your activity within the App
  • Information from other apps and websites

DirektLabel Pro subscribers enjoy an ad-free experience.

You can opt out of personalized advertising by adjusting your device settings or by using Google's ad settings at adssettings.google.com.

5. Data Storage and Security

5.1 Local Storage

Your scan history, preferences, and settings are stored locally on your device. This data is not uploaded to our servers unless you explicitly share it.

5.2 Data Security

We implement appropriate technical and organizational measures to protect your information. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.

5.3 Data Retention

Local data remains on your device until you delete it or uninstall the App. You can clear your scan history at any time through the App's settings.

6. Your Rights and Choices

You have the following rights regarding your data:

  • Access: You can view all your saved scan data within the App.
  • Deletion: You can delete individual scans or clear your entire scan history in the App's settings.
  • Opt-out of Personalized Ads: You can disable personalized advertising in your device settings.
  • Uninstall: You can uninstall the App at any time, which will remove all locally stored data.

7. Children's Privacy

DirektLabel is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@direktlabel.app.

8. International Data Transfers

When you use our AI analysis feature, ingredient text may be processed by Google's servers, which may be located in various countries. By using the App, you consent to this transfer of information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: support@direktlabel.app

11. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect
  • The right to delete your personal information
  • The right to opt-out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at support@direktlabel.app.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):

  • The right to access, update, or delete your information
  • The right to rectification
  • The right to object to processing
  • The right to restriction of processing
  • The right to data portability
  • The right to withdraw consent

To exercise these rights, please contact us at support@direktlabel.app.